References and Success Stories
“As a progressive organisation, Brother International (Australia) is very keen to learn about our customers' journey; this is where TCx comes in. The team understand our business needs and was able to evaluate the brand experience objectively. Supported by bespoke research, TCx is instrumental in our strategy development in the past year. Tracy is savvy when it comes to marketing to the customer, creating the value and communicating it. We have benefited from her service.”
Senior Marketing Manager
“So often organisations will focus on "how' to connect with its customer base rather than focussing on the "why" – spending upfront and ongoing investment with regards to listening to our customers is key for DNW Group and TCx Design are an important stakeholder in assisting us on this journey. Through this investment the tangible benefits of improved customer engagement and the Return on Investment are what makes a CFO very happy!
DNW Group continuously looks to have partners for the long-term that bring along their passion and willingness to make a difference to our ecosystem. Sharing intellectual property to achieve great outcomes!
The TCx Design team demonstrate all of these attributes very strongly.”
Chief Financial Officer
“There are companies that consult on CX, and then there are customer experience companies who design and deliver with brilliance, and professionalism. TCx, is by far one of the best.
They are a first-rate and professional company that will be working closely with us in the years to come. TCx has assisted us in organizing our funding strategy as well as creating our general marketing requirements. We worked with the team on re-organizing our website and brand.
Working remotely was smooth and reliable.”
Executive Director / CFO
“We quite often forget the little things.
As a charity for animal rescue, our focus tends to be on our animals and not always on the requirements for our upcoming fundraisers or events. Tracy and her team at TCx Design have always gone above and beyond to assist us. We have generally had to contact them with the last minute rush projects and they have never failed to deliver. On more than one occasion they have thankfully reminded us on what events we have coming up, just to confirm we are prepared.
Their passion for what we do and their commitment to us is unwavering. “
Rocky’s K9 Rescue
“Getting the customer experience right was our challenge.
We needed to not only understand who our customer was, but how to deliver an experience to create ongoing loyalty. We reached out to TCx to help us understand what the right mix of touch-points; customer experience and engagement were needed to develop a long-term strategy for the community.
They made it clear, this was not a one size fits all program and that we would need to be agile and forever adjusting the experiences of our customers to keep our audience engaged. The team worked with us to call out actions and identify strategies for the immediate and longer term.
We have seen our customer base increase consistently since we adopted and executed the TCx recommended strategy. The team's wide spread experience, knowledge and unique ideas have truly differentiated our program."
Shane J Rice
"I previously worked with Tracy when I was CFO of an ASX listed company and she was head of marketing (CMO).
Tracy has a keen ability to consider the important strategic stuff as well as managing the day-to-day activities that happen at the operational level. She has an excellent grasp of all aspects of marketing, on and offline, and is very good at getting value for money and return on investment from the various programs she initiates. She is customer focused, creative and unique in her approach.
Based on having worked with and observed Tracy since then I am very happy to recommend her to any potential clients requiring top-notch marketing advice or assignments.”
Paul M Southwick
Speranta Pty Ltd